In an internal campaign poll, when voters read either the ballot measure's title or the attorney general's summary of it -- all voters will see when they cast their votes -- the initiative garners 51% and 52%, respectively, with opposition at 40%. In a Public Policy Institute of California (PPIC) poll, 49% approved of the initiative, while 48% opposed it.
The standard wisdom among initiative veterans is that campaigns should begin with support around 60%. They argue that once a campaign begins, opponents will find ways to shave off percentage points, and if you are starting with only half the voters on your side, losing any support means you lose.
With such a tight margin, expect both proponents and opponents to be energized in the six months between now and the November vote. Initiative organizers have to be concerned with the narrowness of their lead, especially given that attacks on the whole notion of pot legalization in general and on specific provisions of the initiative will only mount between now and then.
Drug War Chronicle / By Phillip S. Smith at Alternet >>
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